Artist Development Programming

Business Basics Lectures (Pre-recorded)

Available for purchase: TBD

Introduction to Creative Business with Bret Carpenter

• We all know art and creative businesses don’t always follow other business sector norms, but many of the same basics apply. Join us for this introduction to business lecture, presented by small business expert Bret Carpenter, where you’ll learn about: Legal Aspects, Business Plans, Financing, Pricing, Customers, and Research.

The Art of Selling Your Art with Jill Myer

• In this workshop, you will learn the vital nature of naming and maintaining the value of your art. Learn how storytelling can help you communicate the value of your art to potential customers. Better understand the value of human connection to sell your art, and visualize the decision-making process of a potential customer to see the potential for sales. We will also explore how to utilize clear branding to communicate with your customer before you have an interaction with them. 

Creative Websites for Artists with Jen Hernandez

• Create a dynamic and dazzling website to showcase your creative work and connect with customers. In this workshop, you’ll learn about three major website building platforms and compare them to see what is right for you. We’ll also practice creating a wayfinding structure for your website so that you can share everything that’s amazing about what you do. Plus, learn about integrations with other online tools and platforms so your audience can connect with you directly.

TIKTOK Dos & Don’ts with Cullen Vance

• In 2021, Tiktok is where trends begin, and for good reason. No other social media platform provides the kind of creative tools, the ability to respond and react, or the potential for finding an audience as Tiktok does right now. Whether you are an artist or someone who is just curious about this new superpower of social media, knowing what Tiktok is and how it works is key to understanding the creative internet of today. In this lecture, Cullen Vance will talk through what Tiktok is, introduce some of its tools, explain “sounds” and “hashtags”, share some of the discoveries that have brought him success on the platform, and answer your questions.

Finances for Artists with Brooke Benson

• Are you stressed about money? Do you feel like we should have been taught how to handle our finances in school? I’ve got you. Money doesn’t have to be boring and confusing – it gets to feel exciting and expansive and full of freedom! In this workshop, I’ll walk you through exactly how to manage your money as a creative; budgeting with an inconsistent income, getting specific about your savings, credit cards & debt, retirement accounts for freelancers, and most importantly, how to make money FUN! Let’s destroy the starving artist trope together, you in?

Manifest Your Creative Desires with Liora Sponko

• Do you want to build your art business or take your creativity to the next level, but are feeling stuck? Are lacking direction, motivation, or just feeling overwhelmed? You are not alone and don’t have to figure it out by yourself! It’s easy to blame external circumstances for why you don’t have the creative life you want. Through this workshop, we will uncover your path to creative and business success. Liora will help you develop empowering mindset tools to help you focus on your creative practice, build your business, or accomplish the goals you desire.